BYD, the brand behind one of Ireland’s newest car introductions and with a claim to be the world’s leading manufacturer of new energy vehicles (NEV), has announced the next stage of its European strategy with the construction of a brand-new manufacturing and production centre in Szeged, Hungary. The state-of-the-art facility will be the first of its kind built by a Chinese automotive company in Europe and will have the advanced car production line.
The factory will be built in phases and is expected to create thousands of local jobs, boost the local economy, and support local supply chains. BYD claims that the new factory will incorporate the most advanced global technology and highly automated production processes. The construction of this production centre is expected to have a positive impact on the local Hungarian economy BYD will also utilise its expertise in integrated vertical supply chains to help create a green ‘ecosystem’ locally.
The BYD brand has made significant progress in launching its passenger car operations in Europe. Within the first year, the company has established 230 retailer stores across 19 countries, introduced five new models (BYD HAN, BYD TANG, BYD ATTO 3, BYD SEAL, and BYD DOLPHIN), spanning the C to E segments, including hatchbacks, sedans, and SUVs. Additionally, three new models are planned to be launched within the next 12 months.
