Toyota tops January new car sales market for 5th consecutive year

Toyota Ireland has closed out the month of January as the best-selling car brand in the country, for the fifth consecutive year. Five Toyota models have been named in the top ten best-selling models in January, the Yaris Cross, RAV4, Corolla, Toyota C-HR and Yaris.  Toyota sold 5,354 passenger vehicles in January, which was over 1,500 units ahead of the closest competitor.

Overall, in Irish car sales, Petrol Hybrid and Petrol Plug-In Hybrid sales had a strong start in January, capturing a combined market share of 39.05%. This outpaced petrol ICE sales, which held a 28.26% market share for the month, a decline of 2.68%. Battery Electric Vehicles market share increased by over 20% (20.30%) to 14.69%.

Drivers are increasingly opting for ‘Best of Both Worlds’ with Petrol Plug-In Hybrids, as their January market share surged by 61.6% to reach 14.16%. Diesel sales decreased by almost 20% (19.97%), confirming the continued demand for low CO2 and NOx emission cars.

January’s success would be incomplete without recognising a major milestone for the Toyota C-HR, which surpassed one million sales across Europe and over 20,000 in Ireland.

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